First Slide

Avoid the bad

and buy the good!

The world we live in encourages us to consume more in order to reduce our impact. Some find it all stressful, maybe even overwhelming, but writing off living healthier and smarter isn't the answer. Lisa believes that it is absolutely worth buying into the green movement.


hours to read


things to avoid


pages of solutions


percent needed

What You Will Learn

New Perspective

Because we have to know better before we can do better.

How to Get Rid of Bad Habits

It's easy to replace the old with something better, or even nothing at all!

How to Develop New Healthy Habits

It's all laid out in this book with some good advice and common sense.

Resources to Change Easily

Recommendations for products, services, movies, and more to help you on your journey.

How to Save Time, Money, and Your Health

Who doesn't need more of that?

How to Change the World

Green living is about simplifying, which is good for us all.


About Lisa

Lisa Borden of Borden Communications + Design speaks about her business.

About A of A

Simple changes you can make to live a happier, healthier lifestyle.



Once upon a time, necessity was the mother of invention. People lived a simple life, because life was simpler. Things were reusable because people cherished what they had, shopping was done locally because long distance travel wasn’t an option, water was valued, and cleaning was done with lemons. Now, daily, at lightning speed, things become more complex – some change is positively incredible, but so much is scary. We live in an odd world. Most of us know that plastic bags, disposable water bottles, cleaning chemicals, and auto emissions are bad for our environment, and bad for us. Yet, we still drive cars, forget our reusable bags, buy water at the gym and spray toxic stuff onto our mirrors to try and clean them.

If you think about it, you’ll realize that the world we live in is actually encouraging us to consume more in order to reduce our impact. Buy green. Try this. Throw this out. Never use that. Replace it now. Nope, that was wrong, now do this. Maybe you find it all stressful, maybe you find it overwhelming, but don’t write off living healthier and smarter. It is absolutely worth buying into the green movement, and, it’s just as important to know what to avoid.

Don’t just blame the people who make this stuff. Blame the people who buy it. We control the way we shop and what we shop for and using our common sense will help us make more responsible purchases, or no purchases at all. Every dollar you spend is a vote for something…simple supply and demand. So, make sure to demand the right “goods” and avoid the wrong “stuff”. And, we all live happily ever after. The end.


If you think you’re too small to make a difference, sleeping in a room with a mosquito.
African Proverb

Do or not do, there is no try.

We are what we repeatedly do. Excellence, therefore, is not an act, but a habit.

Be who you are and say what you feel, because those that matter don’t mind, and those that mind don’t matter.
Dr. Seuss

It’s not that I’m so smart, it’s just that I stay with problems longer.
Albert Einstein

A: Anti- Perspirant

Alphabet of Avoidance - EBOOK - a

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  • Introduction

    - Once upon a time, necessity […]
  • Quotes

    - If you think you’re too […]
  • A: Anti- Perspirant


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Praise for The Alphabet of Avoidance

Alexandra Zissu, Author & Environmental Journalist

Alexandra Zissu, Author & Environmental Journalist

More like alphabet of common sense! And a quick read, too. No need to wade through depressing edicts or endless internet research when you have this no nonsense, fun, factually accurate riff on what most of us know we should do--for our health, our neighbor's health, and the health of our shared planet--but aren't yet doing. So jump in! Take it one letter at a time. Or race a friend to Z.

Rick Smith, Executive Director, Broadbent Institute

Rick Smith, Executive Director, Broadbent Institute

Lisa Borden is knowledgeable and passionate and her clever Alphabet spells out nothing less than a better quality of life. The most fun and useful pocket guide I've seen in a while!

Meghan Telpner, Nutritionist & founder of the Academy of Culinary Nutrition

Meghan Telpner, Nutritionist & founder of the Academy of Culinary Nutrition

Lisa Borden is the voice of no-nonsense, common sense, low impact, conscious living. She makes it entertaining and easy. With every action suggested, Borden offers the best solution to make it happen. She is a resource of great brands, and the ultimate guru for how to make low-impact living incredibly time and cost effective. Michael Pollan penned the go-to guide for Food Rules, Borden is now offering us a go-to-guide for Intelligent Living. Her A-Z rules benefit both personal and environmental health and greatness. Reading the Alphabet of Avoidance will make us smart. Following it makes us brilliant.

Ryan, Lisa Borden’s son

Ryan, Lisa Borden’s son

I think the Alphabet of Avoidance is a great idea and I hope people listen to it because it’s worth listening to my mom. Trust me.

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About Lisa Borden

Some of Lisa Borden’s favourite titles (from a long list) include: Catalyst for Change, Enthusiastic Philanthropist, Inspiration Agent, Strategist + Catalyst, Mother of 3, and Wannabe Organic Farmer. She is the owner of Borden Communications in Toronto, a small innovative marketing firm, taking a unique approach to holistically marketing brands, services and eco-intelligent living and working. Lisa has self-declared that she’s not “normal”, but few people who make lasting impressions are conventional. Lisa looks forward every day to challenging people’s thinking, and starting dialogues that will result in success, and us making this world a better place together.  The Alphabet of Avoidance is her first book. But not her last.

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